Unfortunately, the Church decided it wanted the richer and stronger Templars dead, so he became a devil of sorts. Thankfully of all people Crowley rescued his rep, turning him back into the fertility god he was, if he really was at all.
Today he is seen as life, love and all things good. Heck, they make cuddly stuffed animals out of him. Just keep in mind every fertility god has a reaping side as well.
Further reading (free e-books):
Rabbi Michael Laitman - Basic Concepts In KabbalahEdward Hare - Bewitched And Bothered
Keywords: kagutsuchi homosubi primordial goddess night kagutsuchi homosubi primordial night earth body superstitious record scotland three chelmisforde essex liber mysteriorum english platonist 1953 chaos magick